Top 5 iOS Consumer Finance Apps in Brazil: Q1 2025 Performance

In the first quarter of 2025, Brazil's top consumer finance apps on iOS demonstrated varied trends in downloads, revenue, and active users, as reported by Sensor Tower.

Mobills - Budget Planner from Toro Investimentos Ltda. saw its weekly revenue begin at approximately $27.2K, peaking at $30.2K in early January, before gradually declining to $14.3K by late March. Downloads started strong at 16.7K in the first week of January and dipped to 7.1K by mid-March, recovering slightly to 11.4K by month’s end. Active users decreased from 317.8K to 231.8K over the quarter.

Organizze Budget Planner experienced fluctuations in revenue, starting at $7.9K and peaking at $11.1K in late January, before settling around $6.4K at the end of March. Downloads varied significantly, with a low of 377 in mid-January and a peak of 2.3K in late February. Active users remained relatively stable, ending the quarter at 66.1K.

Splitwise showed a steady revenue pattern, starting at $8.1K, with a peak of $7.2K in early March. Downloads were initially high at 23.2K, then reduced to 525 by the end of March. Active users started at 192.4K, dropping to 126.5K.

Minhas Economias had a stable revenue trend around $1K, with minor fluctuations. Downloads were modest, peaking at 1.5K in late February. Active users showed a steady increase, ending the quarter at 73.9K.

Despezzas: controle financeiro saw its revenue start at $1.2K, with a slight decline to $956 by the end of the quarter. Downloads peaked at 1K in late March. Active users increased from 15.5K to 19.6K.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic landscape of consumer finance apps in Brazil. For more detailed analysis, visit Sensor Tower's platform.